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Fragrance e-Tailer
When the owner of the e-commerce site that sells fragrances approached us for help, we first performed a full site audit to identify the issues that were hindering the site’s performance. This allowed us to identify areas of improvement and develop a comprehensive strategy to address them.
Our Approach + Results
One of the key areas that we worked on was improving the site’s meta data, including titles and descriptions for top pages. This helped to optimize the site’s content for search engines and improve its visibility in search results. Additionally, we created brand pages and blog posts, which helped to increase the site’s authority and provide valuable content for visitors.
Impressive Results
Strategic improvements led to measurable success across all key metrics.
Impressions
+665%
increase
Site visibility skyrocketed, reaching a significantly wider audience of fragrance shoppers.
Organic Clicks
+266%
increase
More potential customers actively engaging with and exploring products across the site.
Keyword Rankings
↑↑
improved
Several high-intent keywords moved up significantly, driving more qualified organic traffic.
In addition to the organic traffic improvements, we were able to significantly improve the performance of Google Ads, which had previously been underperforming. By optimizing the ads and improving targeting, we were able to achieve a ROAS of 12X to 16X, meaning that the site was earning 12 to 16 times the amount it was spending on Google Ads.
Comprehensive Strategy
Overall, our comprehensive strategy, which included a site audit, optimization of meta data and content, and improvements to Google Ads, resulted in significant improvements in traffic, engagement, and sales for the e-commerce site selling fragrances.
FAQ
Frequently Asked Questions
Browse common questions about SEO and Sky SEO Digital.
Does SEO actually work?
Yes — SEO absolutely works. But it takes time and a strong strategy. We know how to navigate the ever-evolving SEO landscape and help your business grow organically with measurable, long-term results.
How long does SEO take?
SEO results and timelines vary by industry and competition. Typically, your website will see meaningful results in as little as three months, with compounding gains over 6–12 months.
How much does SEO cost?
Prices vary based on scope and goals. We work with a range of budgets and offer both ongoing and project-based engagements. Contact us for a custom quote tailored to your business.
What is Local SEO?
Local SEO focuses on finding customers in your geographic area — optimizing your website content, Google Business profile, and business listings for local searches. Essential for any Miami area business.
Have more questions? We're happy to help.
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