Can everyone use your website?
A website can look polished and still prevent someone from submitting a form, navigating a menu, or booking an appointment. Low-contrast text, missing form labels, and buttons that cannot be reached with a keyboard can create barriers between your business and potential customers.
Website accessibility addresses how people experience and use your site. The goal is to help visitors find information and complete important tasks, with testing that goes beyond appearance.
How we assess, improve, and test your website
We first review your website’s structure and the tasks visitors need to complete. That might include contacting your team, requesting a quote, scheduling an appointment, or completing a purchase. We then define the pages, features, WCAG target, and testing covered by the project.
After making the agreed changes, we retest the affected features using automated checks and manual review. Testing can include keyboard use, screen reader interactions, zoom and reflow, and complete form or booking flows. A scanner result is one part of the evidence; it is not a substitute for evaluating the applicable WCAG criteria.
You receive a record of the work completed, the testing performed, and known limitations. If unresolved issues depend on a third-party provider or fall outside the agreed scope, we identify them so you can plan the next step.
Accessibility, SEO, and AEO
Accessibility, search engine optimization (SEO), and Answer Engine Optimization (AEO) benefit from clear, well-organized content. Descriptive headings, meaningful links, and direct answers help visitors understand your services and can also help search systems interpret your pages.
These disciplines have different goals and evaluation methods. Sky SEO Digital can coordinate accessibility work with your website and search strategy, but accessibility improvements do not guarantee rankings or inclusion in AI-generated answers.
What our website accessibility services include
Sky SEO Digital reviews the pages, templates, and functions included in your project and identifies changes needed to address accessibility barriers. We use WCAG 2.2 Level AA as a technical target where agreed in the proposal.
Depending on your website and scope, work can include:
- Accessibility audits: Automated checks and manual evaluation of the agreed pages and user journeys.
- Image alternatives: Useful alt text for informative images and appropriate handling of decorative images.
- Headings and page structure: Logical headings and meaningful page organization.
- Color and readability: Contrast improvements and checks for text resizing and content reflow.
- Keyboard navigation: Usable menus, buttons, dialogs, and other controls, with visible focus.
- Accessible forms: Labels, instructions, required-field information, and understandable error messages.
- Screen reader support: Clear names, roles, and states for interactive elements.
- Verification and reporting: Retesting of repaired features and documentation of results and remaining issues.
Downloadable PDFs, extensive questionnaires, customer portals, captioning, audio description, and third-party systems need an inventory before their remediation can be priced. Your proposal will identify which items are included and which require separate work.
FAQ
Frequently Asked Questions
What is ADA website compliance?
ADA website compliance refers to meeting applicable accessibility obligations under the Americans with Disabilities Act. For a business website, accessibility means people with disabilities can access information and use services such as contact forms, booking tools, and online purchases. WCAG provides technical guidance for evaluating and improving that access.
What is the difference between ADA and WCAG?
The ADA is a civil rights law; WCAG is a technical accessibility standard developed by the World Wide Web Consortium. They serve different purposes. Sky SEO Digital uses WCAG criteria to guide website improvements, while legal obligations depend on the organization and applicable requirements.
What does WCAG 2.2 Level AA mean?
WCAG 2.2 Level AA conformance means meeting all Level A and Level AA success criteria, along with WCAG’s other conformance requirements. These address barriers involving navigation, content, forms, and interactive features. Conformance applies to complete pages and complete processes, such as every step in a booking or checkout.
What website accessibility services does Sky SEO Digital offer?
Sky SEO Digital offers website accessibility reviews, remediation, and testing within an agreed project scope. Work can include image alternatives, heading structure, color contrast, keyboard navigation, focus visibility, accessible forms, and screen reader support. Each proposal identifies the pages, features, testing, and deliverables included.
Can you improve my existing website without rebuilding it?
Often, yes. Many accessibility issues can be addressed through changes to existing content, templates, styles, and code. Sky SEO Digital reviews the website first to determine whether targeted repairs are practical or whether a theme, plugin, or custom feature needs replacement.
Is an accessibility plugin or widget enough?
A plugin or widget alone does not establish WCAG conformance or ADA compliance. Some tools provide useful features, but underlying barriers may still require content and code changes. Sky SEO Digital evaluates the website’s actual functionality rather than treating an installed widget as proof of accessibility.
Is passing an automated accessibility scan enough?
No. Automated scans identify some accessibility issues, but they cannot assess every WCAG requirement. Manual review is needed for areas such as meaningful image descriptions, keyboard usability, screen reader interactions, and complete user journeys. A clean scan alone does not establish WCAG conformance.
How much does website accessibility work cost, and how long does it take?
Pricing and timing depend on the website’s size, technical platform, forms, interactive features, and condition. Sky SEO Digital provides an estimate after reviewing the site and defining the scope. Extensive questionnaires, document libraries, customer portals, and third-party tools may require additional assessment and separate pricing.
Will accessibility improvements guarantee I cannot be sued?
No. Website accessibility work cannot guarantee protection from complaints or lawsuits. Sky SEO Digital provides technical improvements and documented testing within the agreed scope, rather than legal certification. Consult an attorney about legal obligations and any existing accessibility claim.
Does website accessibility need ongoing maintenance?
Yes. New pages, images, forms, plugins, and design changes can introduce accessibility barriers. Periodic reviews and accessibility checks during updates help maintain progress. Sky SEO Digital can discuss ongoing review options and practical content guidance for the people who manage your website.
Have more questions? We're happy to help.
Talk to Bryan — FreeMake your website easier to use
Help more visitors access your services, understand your content, and contact your business. Sky SEO Digital can review your website and recommend a clear scope for accessibility improvements.
Schedule a conversation or email bryan@skyseodigital.com to discuss your website.
Sky SEO Digital provides technical website accessibility services within the agreed project scope. These services are not legal advice, a legal certification of ADA compliance, or a guarantee against complaints or lawsuits. Accessibility requires ongoing attention as website content and functionality change.
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