Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
Why User‑Generated Content Is a SEO Powerhouse
When it comes to SEO, fresh, relevant content is gold—but producing it all in-house isn't scalable. That’s where user-generated content (UGC) shines. Whether it’s blog comments, product reviews, photos, or forum posts, UGC offers unique advantages for search engines...
Multimodal Discovery Is Reshaping the SEO Landscape: Here’s What You Need to Know
The search journey is no longer linear. It’s layered, visual, and context-aware. As search evolves, so does the way people interact with content. What used to be a simple keyword-based query has now become an experience shaped by images, text, voice, and even intent...
Why Posting to Your Google Business Profile Boosts Your Online Visibility
If you run a business and want to show up in local searches, your Google Business Profile (GBP) is a powerful—and often underutilized—tool. Consistently posting to your GBP not only strengthens your local SEO but also boosts your overall online visibility and customer...
How to Get Cited by AI: SEO Strategies for 2025
The way people search for and consume information is rapidly changing. Traditional SEO is no longer just about ranking on the first page of Google — it's about becoming the go-to source for AI-driven platforms like ChatGPT, Google Gemini, and Perplexity. These tools,...
Google’s AI Overviews Expand Across Key Industries: What Marketers Need to Know
Google’s AI Overviews (AIO) are rapidly transforming the search landscape, now reaching over 1.5 billion users monthly and reshaping visibility for entire industries[3]. With recent expansions into entertainment, travel, B2B technology, insurance, and education,...
Google Search Ranking Volatility: What’s Happening Now?
Summary Significant ranking volatility has been detected in Google Search results since April 15th, 2025. Multiple SEO tracking tools and community forums confirm widespread fluctuations, suggesting an unannounced algorithm update. Google’s frequent updates aim to...
