Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
Google’s AI Overviews Expand Across Key Industries: What Marketers Need to Know
Google’s AI Overviews (AIO) are rapidly transforming the search landscape, now reaching over 1.5 billion users monthly and reshaping visibility for entire industries[3]. With recent expansions into entertainment, travel, B2B technology, insurance, and education,...
Google Search Ranking Volatility: What’s Happening Now?
Summary Significant ranking volatility has been detected in Google Search results since April 15th, 2025. Multiple SEO tracking tools and community forums confirm widespread fluctuations, suggesting an unannounced algorithm update. Google’s frequent updates aim to...
Unlocking the Power of Perplexity AI for Digital Marketing and SEO
The digital marketing and SEO landscape is rapidly evolving with the rise of AI-powered tools like Perplexity AI. Combining the capabilities of a search engine with advanced natural language processing (NLP), Perplexity AI is transforming how businesses conduct...
Google: Stop Over Focusing On Tiny SEO Metrics
When it comes to search engine optimization (SEO), many marketers and site owners fixate on granular metrics—some of which may not even impact rankings. But according to Google's Search Liaison Danny Sullivan, this kind of obsession is unnecessary and potentially...
Google Whisk: A Game-Changer in AI Image Generation
Google's Whisk is an innovative AI tool that enables users to generate images by using other images as prompts, eliminating the need for detailed text descriptions. By uploading images to define the subject, scene, and style, users can create unique visuals through a...
What is Generative Engine Optimization? (And How to Use It)
When it comes to digital marketing, staying ahead means continuously adapting to new technologies and strategies. One of the latest advancements reshaping search visibility is Generative Engine Optimization (GEO). Unlike Search Engine Optimization (SEO), which focuses...
