Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
Google’s Dual Updates for October 2023: Core and Anti-Spam Enhancements
This month, Google announced two pivotal updates: the "October 2023 Core Update" and the "October 2023 Spam Update." This third core update for the year comes after the March and August releases, and both are expected to be fully rolled out over several weeks....
Why Is Technical SEO Important for My Website’s Performance?
It's no secret that every business needs a website. But just as crucial is something we call 'technical SEO.' This behind-the-scenes work ensures your website operates smoothly and is fine-tuned for maximum visibility. Basically, if you want potential customers to...
How Will AI Change in 2024 and Beyond?
Artificial intelligence (AI) has swiftly become an integral part of our lives, reshaping industries and influencing the way we work and live. As we stand on the cusp of 2024, the significance of AI in our world is undeniable. It's not just a buzzword; it's a...
Voice Search Optimization: How to Use it to Grow Your Traffic
Voice search is an increasingly popular way for people to search for information on the internet. According to a study by Think with Google, 27% of the global online population uses voice search on their mobile devices. This number is expected to grow in the coming...
Influencer Marketing: How to Make it Work for Your Business
Social media has become an integral part of our daily lives. Social media platforms like Instagram, Facebook, Twitter, and YouTube have millions of users, making them an attractive platform for businesses to reach their target audience. Influencer marketing is a...
Updating Your Website’s Design Can Improve SEO and Conversions
As the digital landscape evolves, so do the expectations of internet users. Websites that were once considered modern and cutting-edge are now outdated and unappealing. In today's competitive online market, having an outdated website design can hurt your search engine...
