Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
The Impact of Color Psychology in Web Design
Color is a fundamental aspect of our lives, and it has a profound impact on our emotions, behavior, and decision-making process. It's no wonder then that color psychology has become an essential component of web design. Colors can evoke emotions, create moods, and...
Key Takeaways from Google Search Central Live Tokyo 2023
At the Google Search Central Live Tokyo 2023 event, Google’s Gary Illyes and other industry leaders addressed a myriad of questions surrounding Artificial Intelligence (AI) at Google. The event, presented by Japanese search marketing expert Kenichi Suzuki, provided...
Content Marketing: Crucial, but Time Consuming
Content marketing has become an integral part of many businesses' marketing strategies in recent years. However, creating high-quality content on a consistent basis can be a time-consuming task that requires a significant investment of time and resources. Hiring an...
How to Prepare for the Migration to GA4
Transitioning to Google Analytics 4 (GA4) from Universal Analytics (UA) can initially seem like an overwhelming venture, but a well-thought-out plan, when executed correctly, can ensure a seamless changeover. Here are the comprehensive steps you need to undertake to...
Top 10 SEO Myths
In the complex realm of search engine optimization (SEO), numerous myths and misconceptions persist, often leading to confusion and ineffective strategies. To empower digital marketers and website owners with accurate information, we embark on a journey to debunk ten...
Should You Sign-up For Mastodon Social?
Mastodon is a decentralized social network that allows users to communicate with each other in a more private and secure way. It is a popular alternative to mainstream social media platforms like Twitter and Facebook. Mastodon is a self-hosted social network, which...
