Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
Which Social Media Platforms Should my Business Use?
In the rapidly evolving and technology-driven era we inhabit, the role of social media in business development and growth has become indispensable. Social media platforms offer a virtual space for businesses to connect, engage, and even influence their specific target...
Tips for Successful SEO Keyword Research
Keyword research stands as a fundamental cornerstone of search engine optimization (SEO), encompassing the systematic identification, evaluation, and implementation of search phrases that web users employ to find relevant information, products, or services online....
The Impact of Color Psychology in Web Design
Color is a fundamental aspect of our lives, and it has a profound impact on our emotions, behavior, and decision-making process. It's no wonder then that color psychology has become an essential component of web design. Colors can evoke emotions, create moods, and...
Key Takeaways from Google Search Central Live Tokyo 2023
At the Google Search Central Live Tokyo 2023 event, Google’s Gary Illyes and other industry leaders addressed a myriad of questions surrounding Artificial Intelligence (AI) at Google. The event, presented by Japanese search marketing expert Kenichi Suzuki, provided...
Content Marketing: Crucial, but Time Consuming
Content marketing has become an integral part of many businesses' marketing strategies in recent years. However, creating high-quality content on a consistent basis can be a time-consuming task that requires a significant investment of time and resources. Hiring an...
How to Prepare for the Migration to GA4
Transitioning to Google Analytics 4 (GA4) from Universal Analytics (UA) can initially seem like an overwhelming venture, but a well-thought-out plan, when executed correctly, can ensure a seamless changeover. Here are the comprehensive steps you need to undertake to...
