Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
How to Use SEO for Lead Generation
Lead generation is fundamentally the practice of attracting potential clients who have displayed some interest in a business's offerings—whether they be products or services. The ultimate goal of this process is to gather key contact information such as names, email...
8 Things You Need to Know About Google Ads
Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to display their ads on Google's search engine results pages (SERPs), as well as on other websites within the Google Display Network. With over 246 million unique...
The Ultimate Guide to Law Firm SEO
Search engine optimization (SEO) is a crucial aspect of marketing for any law firm that wants to succeed in the online space. By optimizing your law firm's website for search engines, you can improve your website's visibility and attract potential clients to your...
Google Search and Generative AI: A Game-Changer
Google Search is undeniably the most widely used search engine worldwide, with over 92% of the global market share. The company has been striving to incorporate artificial intelligence (AI) into its search engine to enhance its conversational capabilities. What’s...
5 Essential Steps for a Successful Content Migration
Content migration is the process of moving digital content from one system or platform to another. It's a critical task that requires careful planning, execution, and monitoring. A successful content migration can improve website performance, enhance user experience,...
How to Use Local SEO to Increase Bookings for Your Resort
If you own or manage a resort, you may already be aware of the importance of local search engine optimization (SEO) to attract more guests and increase bookings. OTA’s such as Hotels.com and Booking.com take large commissions from each booking. That’s why direct...
