Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
Content Marketing: Crucial, but Time Consuming
Content marketing has become an integral part of many businesses' marketing strategies in recent years. However, creating high-quality content on a consistent basis can be a time-consuming task that requires a significant investment of time and resources. Hiring an...
How to Prepare for the Migration to GA4
Transitioning to Google Analytics 4 (GA4) from Universal Analytics (UA) can initially seem like an overwhelming venture, but a well-thought-out plan, when executed correctly, can ensure a seamless changeover. Here are the comprehensive steps you need to undertake to...
Top 10 SEO Myths
In the complex realm of search engine optimization (SEO), numerous myths and misconceptions persist, often leading to confusion and ineffective strategies. To empower digital marketers and website owners with accurate information, we embark on a journey to debunk ten...
Should You Sign-up For Mastodon Social?
Mastodon is a decentralized social network that allows users to communicate with each other in a more private and secure way. It is a popular alternative to mainstream social media platforms like Twitter and Facebook. Mastodon is a self-hosted social network, which...
Local SEO In Action: How We Rank Well in Google Maps
Ranking for local keywords, in Google Maps, that are relevant to your business, is tricky. There’s a lot of competition. That’s why we’re proud of the fact that Sky SEO Digital ranks #1 for highly-competitive, highly-targeted keywords such as “SEO agency” and “SEO...
How to Optimize a Landing Page for Conversions
In the world of digital marketing, a landing page serves as the initial point of interaction between potential customers and your brand. Its primary objective is to transform website visitors into prospective leads or actual customers. This transformative action can...
