Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
What Exactly is SEO?
Search Engine Optimization, or SEO, is a tool that businesses use to improve their online visibility and attract more customers. It's important because it helps businesses rank higher in Google's search results, which means more people are likely to visit their...
10 Ways to Build Free Backlinks
In the expansive and often complex realm of search engine optimization (SEO), one element that stands out in its significant influence over the positioning of your website on search engines such as Google is backlinks. Essentially, backlinks are links that are...
How to Effectively Audit Your Google Ads Campaigns
Google Ads is a popular and effective platform for businesses of all sizes to advertise their products and services. However, simply creating a Google Ads campaign is not enough. To ensure that your campaign is performing optimally, regular auditing is necessary. In...
The Top 10 SEO Mistakes Resorts Make and How to Avoid Them
Now more than ever, having a strong online presence is crucial for any resort looking to attract new customers and boost bookings. Search Engine Optimization (SEO) plays a critical role in driving traffic to a resort's website and increasing its visibility on search...
How to Create a Winning Social Media Strategy
Social media has become an integral part of any business's marketing strategy. It has a significant impact on brand awareness, customer engagement, and conversion rates. To create a winning social media strategy, you need to consider several factors that contribute to...
SEO for Lawyers: A Beginner’s Guide
Search engine optimization (SEO) has become an essential aspect of any website or online business. This is particularly true for lawyers who want to attract potential clients to their legal practice. A website that is optimized for search engines can significantly...
