Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
Google Search and Generative AI: A Game-Changer
Google Search is undeniably the most widely used search engine worldwide, with over 92% of the global market share. The company has been striving to incorporate artificial intelligence (AI) into its search engine to enhance its conversational capabilities. What’s...
What Exactly is SEO?
Search Engine Optimization, or SEO, is a tool that businesses use to improve their online visibility and attract more customers. It's important because it helps businesses rank higher in Google's search results, which means more people are likely to visit their...
5 Essential Steps for a Successful Content Migration
Content migration is the process of moving digital content from one system or platform to another. It's a critical task that requires careful planning, execution, and monitoring. A successful content migration can improve website performance, enhance user experience,...
10 Ways to Build Free Backlinks
In the expansive and often complex realm of search engine optimization (SEO), one element that stands out in its significant influence over the positioning of your website on search engines such as Google is backlinks. Essentially, backlinks are links that are...
How to Use Local SEO to Increase Bookings for Your Resort
If you own or manage a resort, you may already be aware of the importance of local search engine optimization (SEO) to attract more guests and increase bookings. OTA’s such as Hotels.com and Booking.com take large commissions from each booking. That’s why direct...
How to Effectively Audit Your Google Ads Campaigns
Google Ads is a popular and effective platform for businesses of all sizes to advertise their products and services. However, simply creating a Google Ads campaign is not enough. To ensure that your campaign is performing optimally, regular auditing is necessary. In...
