Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
Why Your Business Needs a Generative AI Policy
Incorporating generative AI tools into business processes can enhance productivity, streamline tasks, and foster innovation. However, without a structured policy, these tools can expose a business to security, intellectual property, and ethical risks. Establishing a...
Google’s Recent Search Ranking Update October 2024
Google’s search ranking system has been showing significant volatility as of October 15th, 2024. While not as drastic as some previous spikes, this shift has impacted a number of websites, with both positive and negative results. These fluctuations come after weeks of ongoing volatility, which began with the completion of Google’s August 2024 core update.
Google Workspace and AI: Transforming the Way We Work
With the advent of artificial intelligence (AI), the world of work is undergoing a profound transformation. Google Workspace, a suite of productivity and collaboration tools, is at the forefront of this revolution, harnessing the power of AI to enhance communication,...
20 Essential AI Tools for Marketing
Boost your marketing game with these 20 AI tools. Each offers unique features to enhance your strategies and drive results. Here’s a quick overview of their names, costs, AI features, and links to get started. 1. HubSpot Marketing Hub Cost: Free to $3,200/monthAI...
BrightEdge Study Unveils Triggers for Google AI Overviews
Summary Research Insights: BrightEdge research offers insights into Google AI Overviews (AIO), showing how different queries and verticals trigger AIO. Paradigm Shift: AI is now more prominent on the front-end, replacing Featured Snippets. BrightEdge Generative...
Mastering Local SEO for Personal Injury Attorneys in Miami
Summary Optimize Google Business Profile (GBP): Ensure your GBP is complete with accurate business information, high-quality photos, and regular updates. Encourage positive reviews and respond to them to boost your reputation. Leverage Local Citations: List your...
