Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
Optimizing Alt Text: Insights from Google’s Latest Guidance
Quick Summary Alt Text’s Primary Role: Google confirms that alt text is mainly for accessibility, not directly for SEO. Focus on Accessibility: Alt text improves usability for visually impaired users and aligns with web accessibility standards. Relevance Still...
Meta’s $60 Billion AI Investment: A Defining Year for Artificial Intelligence
Quick Summary Meta plans to spend $60–$65 billion in 2025 to scale its AI infrastructure, including a Manhattan-sized data center and 1.3 million GPUs. Zuckerberg predicts 2025 will be pivotal for AI, with Meta’s tools like Meta AI and Llama 4 leading the charge....
Elevate Your Online Presence with Our Expert Web Design Services
In today’s digital-first world, having a website that stands out is essential for any business. At our agency, we specialize in creating custom web designs that not only look stunning but also drive results. From law firms to engineering companies to niche industries,...
How to Rank on Google’s AI Overviews: Key Insights and Strategies
With Google integrating AI-generated overviews into search results, content creators have a new opportunity to increase their visibility. These summaries, designed to provide quick, concise answers to user queries, are reshaping the way content ranks and is consumed....
TikTok Faces US Ban; January 19 Deadline
Update 1/29/25: Recently, reports emerged that Microsoft is once again in discussions to acquire TikTok, the popular social media platform owned by China’s ByteDance. President Donald Trump confirmed Microsoft’s interest, expressing his desire for a competitive...
How Google Search Will Change Profoundly in 2025
Summary Addressing Complex Queries: Google aims to provide more comprehensive answers to intricate questions. AI at the Core: Advanced artificial intelligence will play a central role in these transformations. Standing Out in Competition: Google emphasizes innovation,...
