Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
How to Write Effective Ad Copy for Google Ads
Google Ads, formerly known as Google AdWords, is an advertising platform that enables businesses to display their ads on Google's search engine and its partner websites. With billions of searches happening every day, Google Ads can help businesses reach their target...
Does Google Use Domain Authority as a Ranking Factor?
As one of the most popular search engines in the world, Google has developed a sophisticated algorithm that takes into account hundreds of factors to determine the ranking of a website on its search engine results pages (SERPs). For years, website owners and digital...
AI and SEO: A Winning Combination
Search engine optimization (SEO) has been around since the early days of the internet. In essence, it's about creating content that helps websites rank higher in search engine results pages (SERPs) for specific search queries. While the core principles of SEO remain...
The Ultimate Guide to Local SEO for Small Businesses
As a small business owner, you know the importance of getting your business in front of potential customers. With the rise of online search, having a strong local SEO strategy is more important than ever. Local SEO is the process of optimizing your website and online...
50-Point SEO Checklist
As the digital world is expanding, Search Engine Optimization (SEO) is becoming increasingly crucial for businesses of all sizes. The right SEO strategies can help businesses improve their online visibility and reach their target audience, leading to more traffic,...
A Small Business Owner’s Guide to SEM
As a small business owner, you know that every dollar counts. You need to make sure that your marketing efforts are effective and efficient. One powerful tool for marketing your business online is search engine marketing (SEM). This guide will provide you with...
