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Digital Marketing Blog

Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.

How to Create SEO-Friendly Content That Ranks

How to Create SEO-Friendly Content That Ranks

Nowadays, search engine optimization (SEO) is crucial for businesses and organizations looking to increase their online visibility and reach their target audience. One of the most important factors in SEO is content creation. The saying "Content is King" has become a...

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How to Do SEO on a Wix Site

How to Do SEO on a Wix Site

Search Engine Optimization (SEO) is the process of optimizing your website to rank higher on search engines like Google. This can help drive more traffic to your site and improve its visibility. While many people assume that SEO is only for experienced developers, it...

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How to Write Effective Ad Copy for Google Ads

How to Write Effective Ad Copy for Google Ads

Google Ads, formerly known as Google AdWords, is an advertising platform that enables businesses to display their ads on Google's search engine and its partner websites. With billions of searches happening every day, Google Ads can help businesses reach their target...

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Does Google Use Domain Authority as a Ranking Factor?

Does Google Use Domain Authority as a Ranking Factor?

As one of the most popular search engines in the world, Google has developed a sophisticated algorithm that takes into account hundreds of factors to determine the ranking of a website on its search engine results pages (SERPs). For years, website owners and digital...

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AI and SEO: A Winning Combination

AI and SEO: A Winning Combination

Search engine optimization (SEO) has been around since the early days of the internet. In essence, it's about creating content that helps websites rank higher in search engine results pages (SERPs) for specific search queries. While the core principles of SEO remain...

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The Ultimate Guide to Local SEO for Small Businesses

The Ultimate Guide to Local SEO for Small Businesses

As a small business owner, you know the importance of getting your business in front of potential customers. With the rise of online search, having a strong local SEO strategy is more important than ever. Local SEO is the process of optimizing your website and online...

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