Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
Bluesky: A New Era in Social Media
Key Takeaways: High Engagement Rates: Publishers report that engagement on Bluesky is up to 3X higher compared to other platforms. Decentralized Model: Bluesky empowers users with control over algorithms and moderation, offering a customizable and secure experience....
ChatGPT vs. Google: Could AI Search Transform Digital Marketing?
Summary of Key Points Shift in Search Experience: OpenAI’s ChatGPT introduces a conversational AI alternative to Google, providing direct answers and dynamic interactions, shifting how people gather information. Apple Intelligence Integration: Apple’s ChatGPT...
State of Search Conference in Grapevine, Texas
I had the pleasure of attending the State of Search Conference in Grapevine, Texas, from Monday, October 28, to Tuesday, October 29. The conference was an enlightening experience, filled with insightful presentations by industry experts on the evolving landscape of...
Why Your Business Needs a Generative AI Policy
Incorporating generative AI tools into business processes can enhance productivity, streamline tasks, and foster innovation. However, without a structured policy, these tools can expose a business to security, intellectual property, and ethical risks. Establishing a...
Google’s Recent Search Ranking Update October 2024
Google’s search ranking system has been showing significant volatility as of October 15th, 2024. While not as drastic as some previous spikes, this shift has impacted a number of websites, with both positive and negative results. These fluctuations come after weeks of ongoing volatility, which began with the completion of Google’s August 2024 core update.
Google Workspace and AI: Transforming the Way We Work
With the advent of artificial intelligence (AI), the world of work is undergoing a profound transformation. Google Workspace, a suite of productivity and collaboration tools, is at the forefront of this revolution, harnessing the power of AI to enhance communication,...
