Ranking for local keywords, in Google Maps, that are relevant to your business, is tricky. There’s a lot of competition. That’s why we’re proud of the fact that Sky SEO Digital ranks #1 for highly-competitive, highly-targeted keywords such as “SEO agency” and “SEO company”.
Take a look at the screenshots below.
What made this a reality? How does one get these results? The answer is multifaceted. But the end result is an increase in your business’ local SEO visibility:
1) Relevant content on your website
To be specific, your website should host a comprehensive array of content related to Search Engine Optimization (SEO). This extends far beyond just having a dedicated service page on your site that talks about your SEO offerings. The idea is to provide an assortment of informative and engaging blog posts related to SEO. These blogs could cover everything from industry trends, actionable insights, case studies, to how-to guides. By regularly updating your site with such SEO-focused content, you not only position your business as a thought leader in the field but also aid in improving your website’s visibility on search engines.
2) A well-optimized, Google My Business.
It’s crucial that your Google My Business profile is updated with the right information and is optimized for the best possible performance. This involves listing relevant services that you offer, crafting a business description that accurately represents your company, adding high-quality photos of your business and your offerings, and accumulating positive reviews from your customers. Additionally, regularly posting updates on your Google My Business profile keeps it active and relevant, which Google tends to favor in its search results.
3) Local citations.
This is acquiring directory listings from sites such as Foursquare, Bing Places, Yelp, and White Pages. These directories serve as a validation point, confirming the existence and legitimacy of your local business. The more places your business is listed, the more it affirms your business’s physical presence, thereby boosting its credibility and chances of being ranked higher in local search results.
4) Time and Patience
SEO is not a quick-fix solution but a long-term strategy. To see significant results, you need to invest time into it and have patience. Success does not come overnight in the world of SEO. Consistent efforts, along with a strategic approach, can lead to a substantial improvement in your local SEO. Over time, your hard work will pay off, and the once-distant dream will become a reality.
Need Help with Your Local SEO?
If your local SEO seems to be in disarray, or if you are unsure about how to kick-start your SEO strategy, don’t hesitate to reach out. You can send me an email or give me a call, and we can explore how we can rectify the situation and improve your business’ local SEO strategy. Together, we can make your business more visible and impactful in the local search landscape.
