Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
What’s the Difference Between Bard and ChatGPT
Introduction Bard and ChatGPT are both large language models, but they are trained on different datasets. Bard is trained on a massive dataset of text and code, while ChatGPT is trained on a dataset of text and code that is smaller but more specific. This means that...
7 Free Social Media Scheduling Platforms
Social media has become an integral part of our daily lives, with millions of people using various social media platforms to connect with friends, family, and businesses. It is no wonder that businesses have turned to social media to promote their products and...
How to Avoid Wasting Money on Google Ads
Google Ads is an excellent platform for businesses of all sizes to drive traffic and generate leads. However, without a clear strategy, it's easy to waste money on ineffective campaigns. To maximize your return on ad spend (ROAS), you need to focus on effective...
The Minimum SEO You Need for Your Website
Search engine optimization (SEO) is a critical aspect of any website’s success. Without proper SEO techniques, a website may not rank well in search engine results pages (SERPs) and consequently, fail to attract relevant traffic. Fortunately, implementing the minimum...
How to Create Google Featured Snippet Bait
Featured snippets are concise answers to search queries that are displayed at the top of Google's search results, providing a quick and easy way for users to get the information they need. As a result, featured snippets can be a valuable source of organic traffic for...
SEO Strategy for Resorts
Having a robust online presence is crucial for businesses in the current digital era, and resorts are not exempted. As the number of individuals utilizing search engines to search for lodgings for their vacations and trips continues to increase, it's imperative to...
