Digital Marketing Blog
Musings from a veteran, digital marketer about SEO, content marketing, local SEO, and everything in between. Check back often for the latest updates and info to keep your digital marketing on track.
A Small Business Owner’s Guide to SEM
As a small business owner, you know that every dollar counts. You need to make sure that your marketing efforts are effective and efficient. One powerful tool for marketing your business online is search engine marketing (SEM). This guide will provide you with...
How Does Personalized Search Affect SEO?
Search Engine Optimization (SEO) is a critical online marketing strategy that involves fine-tuning a website to enhance its visibility in Search Engine Results Pages (SERPs). The primary objective of SEO is to boost organic, non-paid traffic to a website by securing...
Top 100 Free Business Directories for Local SEO
As digital marketers, we have a tendency to post content that's not always 100% useful. There's pressure to get the content out there. There's pressure to drive traffic and impressions and clicks. But once in a while, I post an incredible resource like this one, that...
How to Conduct a Comprehensive SEO Audit for Your Website
Conducting a comprehensive SEO audit for your website is an essential part of any successful digital marketing strategy. A website audit involves evaluating all aspects of your website's online presence and identifying opportunities to improve your search engine...
Is Domain Authority Dead?
Domain Authority (DA) is a metric created by Moz to predict how well a website will rank on search engine result pages (SERPs). It’s a numerical score that ranges from 1 to 100, with higher scores indicating a greater likelihood of ranking higher in search results....
Google’s March 2023 Broad Core Update: What You Need to Know
Google has announced the completion of the March 2023 Broad Core Algorithm update rollout, according to Search Engine Journal. The update is expected to impact search results in a significant way, and it has already caused fluctuations in rankings for some websites....
