How Can AI Improve Your Marketing?

How Can AI Improve Your Marketing?

Artificial intelligence (AI) has become increasingly popular in recent years and is transforming various industries, including marketing. AI technology can be used by businesses to streamline marketing operations, automate tedious tasks, and improve customer...
How ChatGPT Is Disrupting Digital Marketing

How ChatGPT Is Disrupting Digital Marketing

ChatGPT is an innovative AI chatbot that has disrupted digital marketing in many ways. It has revolutionized the way businesses interact with their customers by providing a personalized experience to every customer, leading to increased customer engagement and...
Key Takeaways from Google Search Central Live Tokyo 2023

Key Takeaways from Google Search Central Live Tokyo 2023

At the Google Search Central Live Tokyo 2023 event, Google’s Gary Illyes and other industry leaders addressed a myriad of questions surrounding Artificial Intelligence (AI) at Google. The event, presented by Japanese search marketing expert Kenichi Suzuki, provided...
Google Search and Generative AI: A Game-Changer

Google Search and Generative AI: A Game-Changer

Google Search is undeniably the most widely used search engine worldwide, with over 92% of the global market share. The company has been striving to incorporate artificial intelligence (AI) into its search engine to enhance its conversational capabilities. What’s...
AI and SEO: A Winning Combination

AI and SEO: A Winning Combination

Search engine optimization (SEO) has been around since the early days of the internet. In essence, it’s about creating content that helps websites rank higher in search engine results pages (SERPs) for specific search queries. While the core principles of SEO...
What’s the Difference Between Bard and ChatGPT

What’s the Difference Between Bard and ChatGPT

Introduction Bard and ChatGPT are both large language models, but they are trained on different datasets. Bard is trained on a massive dataset of text and code, while ChatGPT is trained on a dataset of text and code that is smaller but more specific. This means that...
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